Shooting BTS for "A Hue Named Blue"
2021 - I was Commissioned by Margo Mars at Lief to document a collaboration between Adidas x Nowness x Danny Sangra - Shooting BTS for "A Hue Named Blue".
Adidas x Wang | FW 2016
Co-Directed + Produced films for Adidas Global Conference, 2019.
January > March 2019 Co-Directed/Produced 4 x films for Adidas Global Conference. Working with Kazim Rashid founder of creative agency Loud.
The films, on the subject/s of Identity, Trust, Simplicity and Belonging, featured young people aged from 14 - 20 who were a joy to direct and a highlight of the project.
The productions were created for internal use at the 2019 Adidas Global Conference and were based on market research of Gen Z and were shot in studios in London & LA.
If you would like to view the final films please contact - shimmyahmed@mac.com